OUR BRAND IS CRISIS

Description: For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections around the world. This documentary is an astounding look at one of their campaigns and its earth-shattering aftermath. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’, including James Carville, marketing strategies shape the relationship between a leader and his people. The film is a shocking example of how the all-American art of branding can affect the “spreading of democracy” overseas. Copies: 1 (DVD) Length: 87 minutes

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